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Most ***anizational change initiatives fail spectacularly (at worst) or deliver lukewarm results (at best). In his international bestseller Leading Change, John Kotter revealed why change is so hard, and provided an actionable, eight-step process for implementing successful transformati***. The book became the change bible for managers worldwide.

Now, in Urgency, Kotter shines the spotlight on the crucial first step in his framework: creating a sense of urgency by getting people to actually see and feel the need for change.

Why focus on urgency? Without it, any change effort is doomed. Kotter reveals the insidious nature of complacency in all its forms and guises.

In this exciting new book, Kotter explains:

How to go beyond "the business case" for change to overcome the fear and anger that can suppress urgency

Ways to ensure that your acti*** and behaviors -- not just you***ords -- communicate the need for change

How to keep fanning the flames of urgency even after your transformation effort has scored some early successes

Written in Kotter's signature no-n***ense style, this concise and authoritative guide helps you set the stage for leading a successful transformation in your company.

Preface

1.It all starts with a sense of urgency

2.Complacency and false urgency

3.Increasing true urgency

4.One strategy and four tactics

5.Bring the outside in

6.Behave with urgency every day

7.Find opportunity in crises

8.Deal with NoNos

9.Keeping urgency up

About the author

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作者简介：

　　John P. Kotter is Konosuke Matsushita Professor of Leadership, Emeritus, at Harvard Business School, and is widely regarded as the world's foremost authority on leadership and change. His has been the premier voice on how the best ***anizati*** actually do change.