HYPER-SOCIAL ORGANIZATION: ECLIPSE YOUR COMPETITION BY LEVERAGING SOCIAL MEDIA(I***N 9780071714020） pdf 免费 地址 txt lrf 下载 kindle umd

BE HYPER-SOCIAL. GET HYPER-SUCCES***UL.

"A thought-provoking read and a comprehensive introduction to

today's business challenges as social media and social networking

become increasingly vital to success. . . . Highly recommended."

--Choice magazine

"If you want to really understand what makes some online

communities thrive while others shrivel and fade, you have come to

the right place. Francois Gossieaux and Ed Moran understand just

what makes us all so social—as customers, as employees, and as

business partners—both online and off." -- David Rogers,

executive director, Columbia Business School Center on Global Brand

Leadership, author of The Network Is Your Customer

"The Hyper-Social Organization is not simply a guide

to navigate through the fundamental and far-reaching

transformati*** of today caused by social media, but it also

provides insight into how to optimize and profit from it." --

Mark Yolton, senior vice president, SAP

"To the extent that we can be 'human' with what we know—and

share it as freely as we possibly can—we'll go a long way toward

fostering a deeper level of trust with c***umers. The

Hyper-Social Organization not only explains why that

happens--it also provides a road map for how to embed it in all

your customer-facing processes." -- Barry Judge, CMO, Best

Buy

"Rather than getting hung up on the 'media' side of social

media, Gossieaux and Moran have figured out that the real killer

app is the ability to create a 1:1 communication between your

customers and your brand." -- Marty St. Ge***e, CMO,

JetBlue

"With this book's *** yet profound pre*i*** for all

parts of the ***anization, Francois Gossieaux and Ed Moran have

distilled the chaos, excitement, and fear business is feeling from

a world gone social into an elegant framework of understanding.

(And I’m buying books for my w*** tribe.)" -- Janet Swaysland,

SVP of Social Media, M***ter.com

About the Book:

Facebook. Twitter. YouTube. LinkedIn. Unless you're living in

the Stone Age, it's hard to ignore all the social networking tools

that have taken the world by storm. To keep up--and stay

competitive--you need to rethink how your ***anization in***cts

with this brave new world. You need to stop marketing to c***umers

and start socializing with communities who know what they like and

aren't afraid to share it. You need to understand the power of

social media—and use it to your best advantage.

You need The Hyper-Social Organization. Based on the

famous "Tribalization of Business Study"--a wide-ranging annual

survey conducted by Francois Gossieaux of Beeline Labs and Ed Moran

of Deloitte--this is the definitive guide to using social media for

***anizational success. The book's surprising findings and in-depth

interviews will challenge everything you know about

corporate-c***umer relati***—starting with The 5 Steps to Being

Hyper-Social:

F***et technology—understand the four drivers of successful

communities.

F***et market segments and c***umers—think tribes and

humans.

F***et company-centricity— think human-centricity.

F***et channels—think networks.

F***et process and hierarchies— think social messiness.

Social media is changing the world as we know it. This book

shows you how to change your ***anization and be on the leading

edge of the movement. Instead of marketing to general target

groups, Gossieaux and Moran reveal how you can refocus your efforts

to home in on what matters most to people—the communities or

"tribes" that are at the core of their "identities"—and unite them

through their shared passi***, problems, resp***ibilities, wants,

and needs.

You'll discover how to establish a real human presence on the

Web and in social media communities and sites to open up a

naturally flowing, mutual—and mutually beneficial—exchange of ideas

and information. And you'll see what leading companies like Amazon,

Netflix, Microsoft, IBM, Marriott, Eli Lilly, and others are doing

right—and how you can do it too. Best of all, you'll hear

fascinating, in-depth interviews with today's trendsetters about

what their businesses are doing to become Hyper-Social. Being

social has always played a key role in success. Being a

Hyper-Social ***anization will take you to the next level.

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Francois Gossieaux is cofounder and partner at

Beeline Labs, a marketing innovation strategy firm, and a senior

fellow and board member at the Society for New Communicati***

Research (SNCR). He lives in New York, NY.

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