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Most companies have massive amounts of data at their disposal, yet fail to utilize it in any meaningful way. But a powerful new business tool - ***ytics - is enabling many firms to aggressively leverage their data in key business decisi*** and processes, with impressive results.

In their previous book, Competing on Analytics, Thomas Davenport and Jeanne Harris showed how pioneering firms were building their entire strategies around their ***ytical capabilities. Rather than "going with the gut" when pricing products, maintaining inventory, or hiring talent, managers in these firms use data, ***ysis, and systematic reasoning to make decisi*** that improve efficiency, risk-management, and profits.

Now, in Analytics at Work, Davenport, Harris, and coauthor Robert Morison reveal how any manager can effectively deploy ***ytics in day-to-day operati***?one business decision at a time. They show how many types of ***ytical tools, from statistical ***ysis to qualitative measures like systematic behavior coding, can improve decisi*** about everything from what new product offering might interest customers to whether marketing dollars are being most effectively deployed.

Based on all-new research and illustrated with examples from companies including Humana, Best Buy, Progressive Insurance, and Hotels.com, this implementation-focused guide outlines the five-step DELTA model for deploying and succeeding with ***ytical initiatives. You'll learn how to:

Use data more effectively and glean valuable ***ytical insights

· Manage and coordinate data, people, and technology at an enterprise level

· Understand and *** what ***ytical leaders do

Evaluate and choose realistic targets for ***ytical activity

· Recruit, hire, and manage ***ysts

Combining the science of quantitative ***ysis with the art of sound reasoning, Analytics at Work provides a road map and tools for unleashing the potential buried in your company's data.

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书籍介绍

Most companies have massive amounts of data at their disposal, yet fail to utilize it in any meaningful way. But a powerful new business tool - ***ytics - is enabling many firms to aggressively leverage their data in key business decisi*** and processes, with impressive results.

In their previous book, Competing on Analytics, Thomas Davenport and Jeanne Harris showed how pioneering firms were building their entire strategies around their ***ytical capabilities. Rather than "going with the gut" when pricing products, maintaining inventory, or hiring talent, managers in these firms use data, ***ysis, and systematic reasoning to make decisi*** that improve efficiency, risk-management, and profits.

Now, in Analytics at Work, Davenport, Harris, and coauthor Robert Morison reveal how any manager can effectively deploy ***ytics in day-to-day operati***?one business decision at a time. They show how many types of ***ytical tools, from statistical ***ysis to qualitative measures like systematic behavior coding, can improve decisi*** about everything from what new product offering might interest customers to whether marketing dollars are being most effectively deployed.

Based on all-new research and illustrated with examples from companies including Humana, Best Buy, Progressive Insurance, and Hotels.com, this implementation-focused guide outlines the five-step DELTA model for deploying and succeeding with ***ytical initiatives. You'll learn how to:

Use data more effectively and glean valuable ***ytical insights

· Manage and coordinate data, people, and technology at an enterprise level

· Understand and *** what ***ytical leaders do

Evaluate and choose realistic targets for ***ytical activity

· Recruit, hire, and manage ***ysts

Combining the science of quantitative ***ysis with the art of sound reasoning, Analytics at Work provides a road map and tools for unleashing the potential buried in your company's data.