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内容简介:
The tools needed to make a better, more informed decision.
Decision ***ysis (DA) is the logic of *** a decision using quantitative models of the decider’s factual and value judgments.
DA is already widely used in business, government, medicine, economics, law, and science. However, most resources present only the logic and models rather than dem***trating how these methods can be effectively applied to the real world. This book offers an innovative approach to decision ***ysis by focusing on decision-*** tools that can be utilized immediately to make better, more informed decisi***.
It uses no mathematics beyond arithmetic.
Examining how deciders think about their choices, this book provides problem-solving techniques that not only reflect sound modeling but also meet other essential requirements: they build on the thinking and knowledge that deciders already possess; they provide knowledge in a form that people are able and willing to provide; they produce results that the decider can use; and they are based on intimate and continuous in***cti*** with the decider. The methods outlined in this text take into account such factors as the use, the user, the ***anization, available data, and subjective knowledge.
Replete with exercises, case studies, and observati*** from the author’s own extensive c***ulting experience, the book quickly engages readers and enables them to master decision ***ysis by doing rather than by simply reading. Using familiar situati***, it ***s how to handle knowledge as it unfolds in the real world. A term project is presented in the final chapter, in which readers can select an actual decision-*** problem and apply their newfound tools to prepare a recommendation. A sample report is provided in the appendix.
Beginning with qualitative structuring, the text advances to sophisticated quantitative skills that can be applied in both public and private enterprise, including:
· Modeling decision-*** under conditi*** of uncertainty or multiple objectives
· Risk ***ysis and assessment
· Communicating and justifying controversial decisi***
· Personal life choices and political judgments
· Adapting decision aid to ***anizati***
The book’s broad applicability makes it an excellent resource for any ***anization or as a textbook for decision-*** courses in a variety of fields, including public policy, business management, systems engineering and general education.
An Instructor's Manual presenting detailed soluti*** to all the problems in the book is available from the Wiley editorial department (email ialine@wiley.com) or directly from rexvbrown@aol.com.
This book deals with logical methods for the improvement of decision *** in public and private enterprises. It promotes the development and use of logical methods for the improvement of decision-*** in public and private enterprise. Such methods include models for decision-*** under conditi*** of uncertainty or multiple objectives; techniques of risk ***ysis and risk assessment; experimental and de*ive studies of decision-*** behavior; economic ***ysis of competitive and strategic decisi***; and techniques for facilitating decision-*** by groups.
书籍目录:
Preface
Who Might Use This Book
Background
Substance of this Book
Pedagogy
Demands on Students and Instructor
Other Approaches, Other Materials
Author Background
Acknowledgments
Prolog: A Baby Delivery Dilemma
1 Basics and Overview
2 Uses of Decision Analysis
Appendix 2 A: Decision Analysis Reflects on His Work
3 Evaluating a Choice Qualitatively
4 Quantitative Aid to Rational Choice
Appendix 4 A: Business Decision Tree Example
Appendix 4 B: Private Example: Study or Play?
5 Describing Outcomes
6 Taking Preference Into Account
7 Choice Under Uncertainty
Appendix 7 ATechnical Notes
8 Decision Aiding Strategy
Appendix 8 AInfluence Sketches
9 Aiding the Professional Decider
Appendix 9 AEnvironmental Regulation Case Study
10 Assessing and Inferring Probabilities
11 Eliciting Preferences
12 Applied Term Project
Appendix 12 AStudent Project Report
Epilog
References
Glossary of Concepts and Terms
Index
作者介绍:
REX BROWN was trained as a social scientist and statistician. He currently holds the position of Distinguished Senior Fellow in the School of Public Policy at Ge***e Mason University. He has worked as a decision-*** adviser to government and business l
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书籍介绍
The tools needed to make a better, more informed decision.
Decision ***ysis (DA) is the logic of *** a decision using quantitative models of the decider’s factual and value judgments. DA is already widely used in business, government, medicine, economics, law, and science. However, most resources present only the logic and models rather than dem***trating how these methods can be effectively applied to the real world. This book offers an innovative approach to decision ***ysis by focusing on decision-*** tools that can be utilized immediately to make better, more informed decisi***. It uses no mathematics beyond arithmetic.
Examining how deciders think about their choices, this book provides problem-solving techniques that not only reflect sound modeling but also meet other essential requirements: they build on the thinking and knowledge that deciders already possess; they provide knowledge in a form that people are able and willing to provide; they produce results that the decider can use; and they are based on intimate and continuous in***cti*** with the decider. The methods outlined in this text take into account such factors as the use, the user, the ***anization, available data, and subjective knowledge.
Replete with exercises, case studies, and observati*** from the author’s own extensive c***ulting experience, the book quickly engages readers and enables them to master decision ***ysis by doing rather than by simply reading. Using familiar situati***, it ***s how to handle knowledge as it unfolds in the real world. A term project is presented in the final chapter, in which readers can select an actual decision-*** problem and apply their newfound tools to prepare a recommendation. A sample report is provided in the appendix.
Beginning with qualitative structuring, the text advances to sophisticated quantitative skills that can be applied in both public and private enterprise, including:
· Modeling decision-*** under conditi*** of uncertainty or multiple objectives
· Risk ***ysis and assessment
· Communicating and justifying controversial decisi***
· Personal life choices and political judgments
· Adapting decision aid to ***anizati***
The book’s broad applicability makes it an excellent resource for any ***anization or as a textbook for decision-*** courses in a variety of fields, including public policy, business management, systems engineering and general education.
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