Changing Minds pdf 免费 地址 txt lrf 下载 kindle umd

Insights into One of the Greatest Mysteries of Human Behavior Minds are exceedingly hard to change. Ask any advertise***ho has tried to convince c***umers to switch brands, any CEO who has tried to change a company's culture, or any individual who has tried to heal a rift with a friend. So many ***ects of life are oriented toward changing minds-yet this phenomenon is among the least understood of familiar human experiences. Now, eminent Harvard psychologist Howard Gardner, whose work has revolutionized our beliefs about intelligence, creativity, and leadership, offers an original framework for understanding exactly what happens during the course of changing a mind-and how to influence that process. Drawing on decades of cognitive research and compelling case studies-from famous business and political leaders to renowned intellectuals and artists to ordinary individuals-Gardner identifies seven powerful factors that impel or thwart significant shifts from one way of thinking to a dramatically new one. Whethe***e are attempting to change the mind of a nation or a corporation, our spouse's mind or our own, this book provides insights that can broaden our horiz*** and improve our lives.

Preface

1 The Contents of the Mind

2 The Forms of the Mind

3 The Power of Early Theories

4 Leading a Diverse Population

5 Leading an Institution:How to Deal with a Uniform Population

暂无相关内容，正在全力查找中

暂无出版社相关信息，正在全力查找中！

暂无相关书籍摘录，正在全力查找中！

在线阅读地址：Changing Minds在线阅读

在线听书地址：Changing Minds在线收听

在线购买地址：Changing Minds在线购买

暂无原文赏析，正在全力查找中！

书籍介绍

Insights into One of the Greatest Mysteries of Human Behavior Minds are exceedingly hard to change. Ask any advertise***ho has tried to convince c***umers to switch brands, any CEO who has tried to change a company's culture, or any individual who has tried to heal a rift with a friend. So many ***ects of life are oriented toward changing minds-yet this phenomenon is among the least understood of familiar human experiences. Now, eminent Harvard psychologist Howard Gardner, whose work has revolutionized our beliefs about intelligence, creativity, and leadership, offers an original framework for understanding exactly what happens during the course of changing a mind-and how to influence that process. Drawing on decades of cognitive research and compelling case studies-from famous business and political leaders to renowned intellectuals and artists to ordinary individuals-Gardner identifies seven powerful factors that impel or thwart significant shifts from one way of thinking to a dramatically new one. Whethe***e are attempting to change the mind of a nation or a corporation, our spouse's mind or our own, this book provides insights that can broaden our horiz*** and improve our lives.