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　　Theglobalc***umerproductmarketi***ploding.In2006alone,150,000newproductswerebroughttomarket.Nowforthebadnews:ofthose,fewerthan5%werehits,andfewerthan15%willevenexistfiveyearsfromnow.Writtenforsmallbusinessownersandentrepreneurslookingforaninsidetrackonnewproductdevelopment,NewProductDevelopmentforDummiesoffersyouauniqueopportunitytolearnfromtwoc***ummateinsidersthesecretsofsuccessfullydeveloping,marketingand***abundlefromanewproductorservice.Youlearnproventechniquesforsizingupmarketpotentialanddiviningcustomerneeds.Yougettested–in–the–trenchesstrategiesforlaunchinganewproductorservice.Andyougetafrank,in–depthappraisalofthemostchallengingissuesfacingnewproductdeveloperstoday,includingtheneedtocollaboratewithglobalpartners,optimizingtechnologydevelopmentfora21stcenturymarketplace,gettingstart–upcapitalinanincreasinglycompetitiveenvironment,andmuchmore.Keytopicscoveredinclude:DevelopingawinningNPDstrategyGeneratingboldnewideasforproductsandservicesUnderstandingwhatyourcustomersreallywantKeepingprojectsontrack,onbudget,andon–timeBuildingeffectivecross–functionalteamsPlanningandexecutingablockbusterlaunchCollaboratingwithglobalpartnersMaximizingyourchancesforsuccessNomatterwhatsizeortypeofbusinessyou’rein,thisbookprovidesyouwithanunbeatablecompetitiveadvantageintheboomingglobalmarketplacefornewproductsandservices.

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　　Robin Karol is CEO of the Product Development and Management Association (PDMA), a professional society that creates and nurtures a global community in which people and businesses learn to grow and prosper through innovation and the introduction of new products. Robin is an adjunct full professor at the University of Delaware Lerner School of Business Administration, where she teaches courses on the Management of Creativity and Innovation. Robin worked at DuPont for 23 years in various ***ects of innovation and new product development, achieving the role of Director of Innovation Processes. A certified new product development professional (NPDP), she received her PhD in Biochemistry from the State University of New York at Buffalo. She has numerous publicati*** and has presented at many conferences and workshops. The Industrial Research Institute (IRI) presented Robin with its Maurice Holland Award for the best paper in its journal Research–Technology Management in 2003. Beebe Nelson is Co–Director of the International Association for Product Development (IAPD), a c***ortium of leading product developers who come together to improve their ability to execute new product development. She has ***anized, chaired, presented at, and facilitated conferences and workshops in product development, and has contributed chapters and articles in a number of venues. From 1998 to 2003, she was Book Review Editor of the Journal of Product Innovation Management, a publication of the PDMA. Beebe is a certified new product development professional (NPDP) and holds a doctorate in philosophy from the Harvard Graduate School of Education. Beebe has taught Philosophy at the University of Massachusetts at Boston and most recently in the College of Management at UMass–Lowell. She chairs the Advisory Council of Partners in Ending Hunger, a not–for–profit ***anization located in Maine.

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书籍介绍

The global c***umer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now.

Written for small business owners and entrepreneurs looking for an inside track on new product development, New Product Development for Dummies offers you a unique opportunity to learn from two c***ummate insiders the secrets of successfully developing, marketing and *** a bundle from a new product or service. You learn proven techniques for sizing up market potential and divining customer needs. You get tested-in-the-trenches strategies for launching a new product or service. And you get a frank, in-depth appraisal of the most challenging issues facing new product developers today, including the need to collaborate with global partners, optimizing technology development for a 21st century marketplace, getting start-up capital in an increasingly competitive environment, and much more. Key topics covered include:

Developing a winning NPD strategy

Generating bold new ideas for products and services

Understanding what your customers really want

Keeping projects on track, on budget, and on-time

Building effective cross-functional teams

Planning and executing a blockbuster launch

Collaborating with global partners

Maximizing your chances for success

No matte***hat size or type of business you’re in, this book provides you with an unbeatable competitive advantage in the booming global marketplace for new products and services.