Email Marketing: An Hour A Day(9780470386736) pdf 免费 地址 txt lrf 下载 kindle umd

　　If the idea of starting an email marketing campaign

overwhelms you, the authors of Email Marketing: An Hour a

Day will introduce you to email marketing basics, ***

how to manage details and describe how you can track and measure

results. Case studies, step-by-step guides, checklists,

quizzes and hands-on tutorials will help you execute an email

marketing campaign in just one hour a day. When you feel

comfortable with the basics, learn how to use video and audio

enabled email, implement tools like mobile devices and leverage

social networks.

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　　Jeanniey Mullen is the Executive Vice President and Chief Marketing Officer for Zinio and VIVmag and is also the founder and Chairperson of the Email Experience Council. She is an expert in the email and online marketing world and has more than two decades of experience helping B2B and B2C clients such as IBM, Yahoo!, and American Express harness the power of a digital dialog to drive revenue, improve brand impact, and enhance customer relati***hips. David L. Daniels is a multichannel marketing c***ultant who has been the leading ***yst voice shaping the email marketing industry. David currently serves as Vice President and principal ***yst with Forrester Research. Prior to his role as an industry ***yst, David held senior level positi*** at Apple, Urban Outfitters/Anthropologie, MicroWarehouse, Genesis Direct/ProTeam, and CDA Computer Sales.

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书籍介绍

If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, *** how to manage details and describe how you can track and measure results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an email marketing campaign in just one hour a day. When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks.

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