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This text provides a comprehensive introduction to all ***ects of retailing and the fundamental elements of retail management and a retail ***anisation’s activities so that the reade***ill have a solid platform on which to build.

Intended not only for students in college and universities, the book serves as an invaluable tool for those already working in selling, marketing or retailing who require more knowledge of how retailing works. It is also the perfect resource for ***iring retail managers who may have received little formal training on the subject.

Preface

Part One Retailing and the c***umer

1. The retail industry

2. Retail ***anizati***

3. Economics of retailing

4. Grand strategies

5. International retailing

6. Retail planning and strategy

7. Retailing research

8. The retailing environments

9. C***umer buying behaviour

10. Segmentation

Part Two The retail mix

11. Store location

12. Product decisi***

13. Buying

14. Stock management

15. Pricing

16. Advertising

17. Personal selling

18. Sales promotion and public relati***

19. Atmosphere and layout

20. Customer service decisi***

Part Three Administration

21. General management

22. Financial planning

23. Human resources

24. Property and location development

25. Store management

26. Technology in retailing

27. Retailing and the law

28. The future of retailing

Appendix 1 Bibliography

Appendix 2 Retail trade associati***

Index

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