产品推荐24策略 Persuasive Proposals & Presentati*** pdf 免费 地址 txt lrf 下载 kindle umd

Persuasive Proposals and Presentati*** shows readers how to develop a winning strategy and how to be clear, ***anized, and persuasive. It lays out common mistakes in strategy and offers effective advice.

Introduction

Part 1: Develop a winning strategy

Get agreement up front

Involve the experts

Read between the lines

Write for your audience

Focus on a theme

Use their questi*** to frame your benefits

Detail your qualificati***

Draw on industry experience

Substantiate bold claims

Use endor***ts to make your case

Show them how they benefit

Stand out as uniquely qualified

Pull the best from old winners '

Part 2: Be clear, concise, and ***anized

Organize material exactly as they do

Use plenty of heads and subheads

Address all subquesti*** individually

Answer it each time it comes up

Put it in the appendix

Sound like a well-informed friend

Stick to the point

Get rid of jargon

Use lots of white space and wide margins

Insist on perfect grammar, spelling, and punctuation

Go to extraordinary lengths to follow instructi***

Heather Pierce is a ve***n business communicati*** write***ho has created hundreds of winning proposals and presentati*** for Fortune 100 corporati*** and has written for industry magazines, newsletters, and online publicati***.

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编辑推荐

　　Persuasive writing wins business and builds careers. Persuasive Proposals and Presentati*** details twenty-four frontline techniques that today's best business writers use to answer questi***, eliminate uncertainties, and move readers toward a successful close. Whether you're presenting to a client for the first time, responding to a formal Request for Proposal (RFP), or submitting an informal proposal on your own, this hands-on guidebook will dramatically improve your persuasiveness by showing you how to:

　　Tell readers what they want to hear * Focus on a theme * Detail unique qualificati*** * Stick to the point * Use endor***ts effectively * Write for your audience * Create ***anized appendices * Enhance readability.

　　You don't have to be a great writer to create a winning proposal; you just need to know how it's done. Persuasive Proposals and Presentati*** will provide you with professional tips and techniques fo***riting proposals that prove to your readers that you are ***anized, interested, easy to work with, and, above all, the best choice.

书籍介绍

This book speaks directly to sales and marketing professionals and managers, showing them how to write proposals and presentati*** that sell It takes a short, no-n***ense approach, and delivers the less*** that make the difference between being the winner and being an "also-ran." Will be augmented by an MHPE web site that offers additional ***ing materials.